We are organic, we are committed to Zero Carbon Emissions
and to healing the environment, we are the future, the future is
mobile. We are simple local small businesses EFAHO Direct is a fair-trade and
Fair deal Business model, we give those who deserve better
what they truly deserve, ZERO plastic. No, take away boxes,
bags or boxes, ZERO wastage, No rubbish, ZERO carbon
Emission, each time you use our platform, you make a
statement of intent and an act that will help heal the
environment. EFAHO Direct is an Eco- friendly delivery System and a fair deal
platform. We do not deal with restaurants and take away chains, we
connect brilliant Chefs and cooks directly with Patrons.
We do not deal with supermarkets and food stores, we Connect
the farmers, the Bakers, the Makers, and the people who are
involved directly with a product to our costumers and members
Kareem Karet Aythim is our founder and EFAHO Direct is his
brainchild, Mr. Aythim was born into a fifth Generation of food
providers and farmers, for six generations his family have had
Inns , hotels and restaurants , as well as Orchids and small
farms, his family Business succeeded and survived for over 400
years because they always have better products and better
services , their Business model was built on the foundation of
use only the best ingredients and always charge a fair price for
your excellent services , unfortunately this had to end when
supermarkets and chain restaurants started to flourish in the
mid-Eighties of the last Century , higher rents, higher rates
meant only the big sharks can survive, so the small grocery
shops , butcher shops , local small bakeries had to shut and
disappear from our neighborhoods , farmers now sell their
products to supermarket agents or middlemen at a very low
prices but when their products reach the shelves they are
between 5 – 10 times the price paid to the farmer, food in
restaurants and cafés sold at the same profit margins , the
quality dropped and the prices kept going up , Mr. Aythim who
have a life time experience and dealt with this issue all his life
spent the last ten years travelling the world , eating all the local
products and trying all sorts of Cuisines , his conclusion was the
world needs a better system, food is a human right , every
person must eat well and can eat well, the farmers need to be
paid fairly, the cooks , chefs and those who make our food need
to be appreciated and paid fairly, and the consumers need
better , cleaner and healthier food at reasonable prices, on top
of that and more important is we need to keep the
Environment clean and need to stop climate changes so the
land stays fertile , the air stays clean and the water drinkable,
there are so much food wastage and plastic wastage , there are
too much chemicals in our foods and soil, and we consume so
much energy in the food industries , this situation has become
even more dangerous and critical with the introductions of
delivery services and specially built kitchens for take away food,
so many old bikes with their black smoke are rooming our
streets , so much wastage of food from chain restaurants,
supermarkets and other food stores, the food industry accounts
for more than 80% of wastage and pollution , Mr. Aythim
decided this must stop and the Idea of EFAHO Direct was born,
a single platform that provide all a household needs, from
cooked meals to fresh Vegetables, snacks, sandwiches, drinks
and more, all delivered in Eco-friendly electric and Batteries
powered Vehicles owned and operated by those who deserve
to be paid better and recognized, the cooks, the organic
farmers, the Bakers, and the food makers , we will create a
partnership , a three way partnership , the Patrons , EFAHO Directand
the suppliers, when you become a member you become a
partner , we will listen to you , we will share profits with you
and we will heal the environment together, join us , we will
prevail and disrupt the system to build a better one.
Who are we?
What is wrong with the food industry
and why we will disrupt it