EFAHO Direct is the brainchild of our founder & CEO Mr AK Aythim MBA & MSc who is the sixth generation of food
providers and farmers, for six generations his family have had
Inns , hotels and restaurants , as well as Orchids and small
farms, his family Business succeeded and survived for over 400
years because they always have better products and better
services , their Business model was built on the foundation of
use only the best ingredients and always charge a fair price for
your excellent services , unfortunately this had to end when
supermarkets and chain restaurants started to flourish in the
mid-Eighties of the last Century , higher rents, higher rates
meant only the big sharks can survive, so the small grocery
shops , butcher shops , local small bakeries had to shut and
disappear from our neighborhoods , farmers now sell their
products to supermarket agents or middlemen at a very low
prices but when their products reach the shelves they are
between 5 – 10 times the price paid to the farmer, food in
restaurants and cafés sold at the same profit margins , the
quality dropped and the prices kept going up , Mr. Aythim who
have a life time experience and dealt with this issue all his life
spent the last ten years travelling the world , eating all the local
products and trying all sorts of Cuisines , his conclusion was the
world needs a better system, food is a human right , every
person must eat well and can eat well, the farmers need to be
paid fairly, the cooks , chefs and those who make our food need
to be appreciated and paid fairly, and the consumers need
better , cleaner and healthier food at reasonable prices, on top
of that and more important is we need to keep the
Environment clean and need to stop climate changes so the
land stays fertile , the air stays clean and the water drinkable,
there are so much food wastage and plastic wastage , there are
too much chemicals in our foods and soil, and we consume so
much energy in the food industries , this situation has become
even more dangerous and critical with the introductions of
delivery services and specially built kitchens for take away food,
so many old bikes with their black smoke are rooming our
streets , so much wastage of food from chain restaurants,
supermarkets and other food stores, the food industry accounts
for more than 80% of wastage and pollution , Mr. Aythim
decided this must stop and the Idea of EFAHO Direct was born,
a single platform that provide all a household needs, from
cooked meals to fresh Vegetables, snacks, sandwiches, drinks
and more, all delivered in Eco-friendly electric and Batteries
powered Vehicles owned and operated by those who deserve
to be paid better and recognized, the cooks, the organic
farmers, the Bakers, and the food makers , we will create a
partnership , a three way partnership , the Patrons , EFAHO Direct and
the suppliers, when you become a member you become a
partner , we will listen to you , we will share profits with you
and we will heal the environment together, join us , we will
prevail and disrupt the system to build a better one.
we are committed, we use the latest
technology and the best Eco- friendly Electric
mobile Vehicles and the best Eco- friendly
cooking methods , your Chefs will cook your
meals outside your house and serve it at your
table, your clean and ready to eat fruits and
Vegetables are in your fridge , your Sandwiches
and snacks freshly made and delivered to you
or your children, so no need for supermarket
trips , no need to drive, load and unload.
save money, time, and petrol consumption.
we are you magic stick, you are a member and
a Patron, you are not a number. We are a team.
Be part of our team eliminate the middlemen
and big chains who monopolize the market.
Together we will make the change.
EFAHO DirectWhy Choose the EFAHO Direct Platform
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What to Eat and Why
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EFAHO Direct cooking guide
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